The Interactive Messaging Unlimited software is perfect for concerts, to allow fans a new way to interact with the stars and with each other. At performances by Clay Aiken, Anastacia and other pop idols, the IMU text messaging program is used to display SMS text messages on giant TV screens onstage.

This use of SMS text messaging proved very successful. According to a Reuters article quoting one concert promoter,

"Fans loved the concept and were sending multiple text messages to our stage front screens in an effort to see their names, talk to their friends, tell Anastacia how much they love her and win prizes. Fans were so excited about it that marriage proposals were proffered onscreen.”

At the Anastacia concerts, the use of IMU was also a profit-maker. The promoter estimated that "thousands" of SMS text messages were displayed at each concert. The promoters decided to charge one euro (about US$1.26) to send a message; about 10 percent of the audience sent messages.

Two-way interaction with reply messages

In addition to displaying incoming SMS text messages, concert organizers can also send reply text messages. These can provide special offers, access to text news about the artist, and other ways the artist can benefit and interact with their fans. This type of interactive marketing can help boost concert attendance, and sales of albums and tour merchandise.

For more information about SMS use at the Clay Aiken and Anastacia concerts, see the Reuters story at MSNBC.com.  A story about text messaging at concerts in general is available from Queensland University of Technology.

For more information:

Call Now to Learn More ...Toll Free: 888-767-7545