Short
Message Service (SMS) is the feature that lets you send
and receive text messages via cell phones. These messages
can be up to 160 characters long. SMS text messaging, or "texting" is
especially popular in Europe and Asia. In the U.S., it
is building in popularity, especially among younger cell
phone users.
"Interactive
SMS" goes beyond simply sending text messages. It
includes special features such as nationwide voting on
reality and awards shows,
“chatting” on cable TV programs, using SMS to
enter contests and promotions, and for marketers to have
two-way contact with customers.
Text
Live
makes interactive SMS easy
Perhaps
you thought SMS services were only for major TV programs
and national cable channels. Not any more! Now, Text Live
has made it easy for local operators and even freelance producers
to set up and run SMS interactive services.
All
you need is a SIM card and a computer. The Interactive
Messaging Unlimited system includes a cellular modem
for incoming calls. The IMU software handles and filters
the incoming messages. It then outputs them for display by
video or lasers.
You
can set up IMU in a studio, to tally votes for a local
talent contest, scroll messages during a call-in show, or
add chat to a movie. It works just as well on location with
a laptop, to gather and display messages at clubs, concerts,
grand openings and other events. For example, at a party
or event, guests will have fun seeing their messages scrolling
on the video screens -- especially kids who are already text-savvy.
How
to benefit from interactive SMS
With
IMU, you own the software and cellular modem.
There are no monthly or other recurring charges. If you are
running IMU for a client, you can of course charge a fee
for your service. In addition, there are 3 other ways you
can benefit from SMS interactive text services.
- First, you are providing a unique service that
attracts viewers or customers, especially in the 18-25
age segment who are already doing “texting”.
For video programs, the messages can become the program — your
viewers are creating content that’s personal and
compelling to them. For clubs and events, the public
interactive audience conversation becomes another attraction.
- Second, you can sell advertising on the
video chat screen. Viewers are naturally drawn to
the ever-changing chat — and to your advertisers'
messages.
- Third, you and your advertisers capture
an “instant database” of people interested
in your program or event. IMU stores
information in a database, including nickname, cell number,
message and time of call. You can also get demographic information
by having users call on different numbers (IMU supports
multiple lines simultaneously) and/or enter different codes
(“Text back ‘+TRYCHEVY’ and an operator
will call to arrange a test drive.”) You can
send reply messages back immediately, such as “Thanks
bandfan1; be sure to try new Smash Cola”. Or reply
at a later time: “Hope you liked the Arena concert
last week. Tonight’s show features The Excess at 10
pm.”
Advertisers and
sponsors are excited about SMS/MMS. It is targeted, two-way
marketing that works. Response rates for campaigns are reported
to average 10-20%.
Take
advantage of SMS growth
The IMU and VMU software
is your entrée to the growing world of SMS revenues
and marketing. “Texting” is already common in
Europe and Asia, where it accounts for about 10% of GSM operators’ gross
non-voice revenues. SMS use is also growing in the U.S. The
CTIA estimates that 20% of Americans with cell phones use
SMS — and this rises to 50% for 18-25 year olds. SMS
is so new, that exciting ways to use it are still being developed.
The IMU system
makes it easy and economical to implement those ways. From
nationwide awards shows, to contests at local clubs and businesses — from
international cable channels to local access — from
arena concerts to local clubs — SMS interactive text
messaging generates income, excitement, and targeted marketing.
Call Now to Learn More ...Toll
Free: 888-767-7545
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